at mimic, a $15m creative data company, we're rebuilding the foundation of social media: how content gets imagined, made, and found, through creative data and ai user-generated content.
most ugc ideas die in production. finding creators, writing scripts, waiting on approvals and reshoots, and by the time the video is live the moment is gone. we cut that out. real creators test formats until one goes viral, then our ai creators scale it 1000x, a/b testing every variable from the hook to the face, voice and background. professional ugc coaches can't tell our ai videos from real ones. every video we post becomes data for the next one, and the goal is zero friction between an idea and the people it's meant for.
i run growth for two of mimic's internal companies: kori (@learnkori), a korean language app, where our hybrid ai ugc campaign hit $500k arr in 6 weeks, and take ai (@usetake.ai), an ai video editor. kuma (@kumasupps), a protein gummy brand, is another mimic company.
i also build in public on @danielxkwon, with 30k+ followers across platforms following along with what i'm building, the values i run on, and the story of becoming financially independent in high school and building my own path from there.
how i got here
i grew up in philadelphia and started my first media business in 6th grade, shooting sports photography and making films. in 8th grade i gained traction online through tiktok and pinterest, posting fashion and personal style content.
in high school i covered the protests against the 76ers arena in chinatown for no arena in chinatown solidarity (nacs) and filmed documentaries in my free time. i also started a hygiene drive that turned into plover international, a youth-led nonprofit sponsored by upenn, the ymca, and chipotle. it's grown to 35 chapters across five continents and donated 120,000 hygiene products.
senior year i started editing at life mp under dan kim for fred liu and justin han, then sebastian tan, ben aratame, and colleen yu, including her brand campaigns for adobe. editing turned into directing, and directing turned into creative director for scott ho, where i led the launch of bling empire, his business mastermind and mentorship program. we had a $230k launch month.
after that i started over dunes, building premium personal brands behind creator ceos, 7-figure entrepreneurs with businesses built online. multiple clients hit six-figure months. from there i got pulled into vc-backed startups building ugc programs and creator systems. in september 2026 i shut down over dunes to go all in on mimic.
previously
stealth, growth lead. $7m-funded ai marketing startup. scaled a consumer photo app to 99k mau with a ugc creator program.
ape ai, head of growth. worked alongside ex-executives from doordash and uber and took it to $100k arr with 3 creators.
turbo ai, creative production director. ai note-taker, 11m+ users.
knowunity, gtm advisor. berlin edtech, 30m users, $45m+ raised.
scott ho, creative director. directed the bling empire launch, a $230k launch month.
over dunes, founder. premium personal brands for 7-figure creator ceos, with multiple clients hitting six-figure months.
house of feelings, production. on-set production coordination for jimmy zhang's asian-american reality dating series.
plover international, co-founder. youth-led nonprofit for global hygiene access. 35 chapters on five continents and 120,000 hygiene products donated, sponsored by upenn, the ymca, and chipotle.
